Twitter's first consumer subscription.

I was the design lead for Twitter Blue, Twitter's first consumer paid product geared towards Twitter's superusers. My team was responsible for desfining the product, launching our MVP as well as a larger US expansion. For our MVP, the goal was to ship a basic foundational experience to test it in the market, before we had a more robust product offering and expanding to the US.

To break up the design work, I focused on two areas. The first was the foundational platform, which included sign up pages, entrypoints, subscription management etc. Second, was the features themselves.

The Twitter Blue features are designed for those who love and use Twitter the most. Features are meant to enhance the current Twitter experience, and offer extra control.

One of the things our team did when we set out to start the subscription product, was to define a set of product principles and our customer segments, which helped us define and narrow down what makes a good feature for Twitter Blue. This also helped guide how we designed these features.