A selection of products I shipped over the years at Twitter.

Status Tweets were the last project I shipped at Twitter. They were a way to add expression and context to a set of pre-defined statuses to your Tweets (mostly pulled from internet culture and memes). They were similar to stickers, and were also used as a filter to see other Tweets by status.

The test (around 1M+ users) we ran resulted in positive increased engagement, however due to the acquisition it remained in limbo.

Due to multiple teams optimizing each step in our onboarding flows separately, it resulted in several visual inconsistencies like fonts, alignment, visual language etc.

Implement small but impactful visual updates to our full onboarding flow so it looked more modern and professional. We had a goal of no increase/decrease in any metrics, however it ended up resulting in some fairly significant metrics improvements for certain steps.

I was on a team that explored new product spaces for Twitter, and most of my time was spent on the Threads product. Over several months of research and product ideation, it was clear there was an appetite and market for more editorial and journalist focused Threads, since they were already publishing to the platform to leverage Twitter's distribution.

I distilled a small design system that could take tweet objects (text and images) and apply a restrained but powerful visual layer to create more expressive threads. I narrowed it down to 2-3 sizes, a background color which would define light or dark text, and full-width image galleries. A small set of parts with many combinations and expressions. After presenting it to leadership they were very interested in the product, it was put on the roadmap and were in the engineering scoping stages when I left Twitter during the acquisition.

Our ads were pretty straightforward web or app link cards. I wanted to see if they could be more visual, and better suited to whatever they were selling.

I did a bunch of explorations that brought in a more visual design, and that were more appropriate to the product being sold (e.g. a menu for food, or movie tickets).

As somewhat of a side project at work, I illustrated some animated stickers for our Fleets product (Twitter's stories equivalent).

After Fleets was sunset, the stickers did remain in the photos creation tool.