A go-to-market platform for the staffing industry.
Overview
I was the founding designer for an early stage startup called Spaced Out Labs. Sense was the second product I designed at SPL, and has become a prominent platform in the staffing space with a recent valuation of $500M.
My main focus was simplifying complex data and logic, making it user-friendly and modern. I worked on most areas of design including information architecture, prototyping, product design and branding.
Architecture
Sense is a go-to-market platform for the staffing industry, pulling candidate data, outreach, and hiring workflows into one place. I planned the platform's overall architecture, including how its core objects, data, and flows connected.
Starting from the information architecture let me turn a dense, logic-heavy product into clear, predictable screens, and keep that structure consistent as the product grew.
Design System
As the product grew, I built a design system to keep it consistent, a shared library of components, icons, and color that the whole platform was built from. We implemented it in React so design and engineering stayed in sync.
I started with a basic library covering the essentials, then expanded it as new needs came up rather than building everything upfront. That kept the system lean and practical while the product was still taking shape.
Survey Builder
The survey builder was the most used part of the Sense platform, where recruiters would put together multi-step surveys and message based on dynamic data. The goal was to make building complex, branching logic feel intuitive for non-technical users.
I used progressive disclosure to make it feel focused and easy. The step you're working on expands and clearly surfaces what comes next, while completed steps and ones you're not touching collapse out of the way.
Email Editor
For events that were sent out via email, we wanted a way for customers to be able to brand their emails in a consistent way.
I started designing the editor by designing the email, and designing it in a minimal but flexible way that could scale to any brand. Once I had the email system figured out, I was able to design the creation side of it fairly smoothly.
MVP Branding
Since I have a background in branding, I also created a very basic MVP branding so we would look professional. The brand was secondary to the platform so as a team we decided to do a full branding exercise later. The main essence of the brand I created was carried over and still exists in the brand today.
Create a brand system in a tight time frame, that looked professional enough to approach new customers and investors.
